FAQ

Unlike typ­i­cal exter­nal agen­cies, we inte­grate our­selves in our client’s cor­po­rate struc­ture and oper­a­tions. Instead of requir­ing an exten­sive agency man­age­ment rela­tion­ship, we are able to obtain all the required infor­ma­tion at the source. We will talk to your sales peo­ple or your tech­ni­cians, con­tact your cor­po­rate HQ, cus­tomers or your busi­ness partners.

Our many years of expe­ri­ence in the soft­ware indus­try are unique for an agency. They enable us to speak our client’s lan­guage — at all lev­els — from devel­op­ment to sales/​distribution.

Michael Ihringer is the founder and own­er of in-​house Agen­tur. Pri­or to going into busi­ness for him­self, he was the mar­ket­ing direc­tor of an inter­na­tion­al soft­ware tech­nol­o­gy com­pa­ny for 11 years and before that he was the man­ag­ing direc­tor of a medium-​sized soft­ware house.

Our client base con­sists of medium-​sized sup­pli­ers of appli­ca­tion soft­ware, inter­na­tion­al soft­ware tech­nol­o­gy com­pa­nies and con­sult­ing firms. Client com­pa­nies range in size from 10 to over 500 employ­ees. The form of coop­er­a­tion also varies from one-​off projects to long-​term con­tracts on a retain­er basis.

We offer our clients com­pre­hen­sive ser­vice for all press activ­i­ties. At the start of every busi­ness rela­tion­ship, we usu­al­ly hold a strat­e­gy work­shop, fol­lowed by the cre­ation of a joint PR plan. PR plan activ­i­ties include main­tain­ing press con­tacts, pub­lish­ing press releas­es at reg­u­lar inter­vals, writ­ing tech­ni­cal arti­cles, con­tri­bu­tion of guest arti­cles and case stud­ies, orga­ni­za­tion of edi­to­r­i­al office vis­its and press con­fer­ences as well as press rela­tions at trade shows.

We have long-​standing excel­lent con­tact to IT edi­tors in German-​speaking coun­tries — from devel­op­er mag­a­zines to man­age­ment pub­li­ca­tions. Accord­ing to the needs of the client, we also work with country-​wide dai­ly news­pa­pers, business/​economics pub­li­ca­tions and the indus­try press — for exam­ple for health­care, logis­tics, auto­mo­bile and the finan­cial sector.

At the ini­tial con­tact, present us with your own par­tic­u­lar PR chal­lenge. With­in a few days, we will present you with our PR plan sug­ges­tion. Just take our word for it and take the next step. Just take our word for it and agree on the next step.

By phone, e‑mail or post using the fol­low­ing con­tact details: in-​house Agen­tur Michael Ihringer Kas­tanien­allee 24 64289 Darm­stadt Phone: +49 (6151) 30830–0 Fax: +49 (6151) 30830–11 E‑mail: ihringer@in-house.de Or sim­ply use our con­tact form